One month ago, we announced we were rebranding and launching new products. Today, we’re proud to release our new element-inspired collections: Lava, Cloud, Wave, Jungle and Cosmos.
The inspiration for these new collections comes two-fold: First, to “be in your element” is to be in your preferred state of mind. When you are in your element, your mind is open to doing great things – either in the moment, or after some much-needed R&R. Second, each element has its own traits and personality. People get their energy and inspiration from the universe differently, relating to various characteristics of nature.
We believe there’s no better place to #BeInYourElement than while relaxing in a Take Ten lounger. Our new loungers, pouf ottomans and pillows make it easier for you to be in your element on a daily basis. Each collection features its own unique color palette and textured fabric, which further brings the essence of each element into your home.
Of course, we’re not doing away with our 9 original colors. From now on, they’ll just be known as the Classic Collection.
To celebrate the launch of our 5 new collections, take 10% off your order from 11/02 - 11/08/15 when you use the code "Take10". See below for the individual inspirations behind each Element Collection:
When you think of a volcanic explosion, you think of Mother Nature bursting with hot, intense, powerful energy. In human form, the equivalent is the powerful explosion of creativity that erupts from the soul.
Featuring the molten tones of lava, the Lava Collection is all about the flow of creativity. Having somewhere that you can feel completely comfortable and free to express yourself is essential to the creative process.
When you think of a cloud, you think of a condensed body of cotton rain that eliminates the noise around you. In the real world, having your head in the clouds means ignoring the chaos of your everyday.
Featuring the gray and light blue tones of a cloudy sky, the Cloud Collection provides you with the perfect place to relax, tune out, and experience solitude in comfort and peace.
When you think of a wave, you think of an oceanic swell crashing down and forcing the tide into the shore. Sometimes the tide of life makes it feel like your world is crashing down - things happen, people come and go. But you learn to ride the wave and get back up, even when it knocks you down and tries to pull you under.
Featuring the deep blues and foam greens of a crashing wave, the Wave Collection provides you with somewhere to just chill out. It’s all about rest, relaxation and tranquility.
Featuring the rich blue, pink and black tones of nebulae, the Cosmos Collection is all about exploring your intellectual mind and self in a safe and comfortable space.
Featuring the organic and calming greens and browns of nature, the Jungle Collection is about providing you with a sense of balance amidst your fast-paced lifestyle.